Only Natural, New Web Site, Helps Define “Natural” and Promotes Natural Health
Sep 28, 2010 – Only Natural, a web site dedicated to providing information about natural health supplements, remedies, and natural foods, announces that it provides the latest insights on natural health products, approaches, and treatments for general health as well as a variety of health related conditions. http://OnlyNatural.com offers articles that demonstrate the benefits of integrating natural and herbal approaches into important health aspects of our lives such as diet and exercise. The site also offers information for managing specific conditions, such as blood pressure, diabetes, anxiety and stress, and weight control. Additional topics will be added over time.
http://Onlynatural.com seeks to answer questions of U.S. consumers, who place a priority on natural foods, beverages, remedies, and supplements. In 2004 the Natural Marketing Institute reported that 63 percent of U.S. consumers have a preference for natural foods and beverages. In 2006, a Harris Interactive survey found that 83 percent of people wanted a government definition of the term “natural.” However, despite these preferences for natural based solutions, there is great debate and confusion in the general public over the term “natural” and its use.
The reason for confusion is that the U.S. Food and Drug Administration (FDA) has not defined the term “natural” and has informed various sources that it has no plans to define the term in the near future due to limited resources. “We’re not sure how high of an issue it is for consumers,” the administration told sources. Nevertheless, FDA does have a longstanding policy regarding the use of the term. It states that “a ‘natural’ product is one that has not had any artificial or synthetic substances added to the product that would not normally be expected to be in the food – including artificial flavors or color additives, regardless of source.” However, this policy statement does little to resolve questions over a great number of food, beverage, and other products and their processing, which may be labeled as “natural.”
In the meantime, health advocacy groups are requesting food companies to voluntarily drop the label “all natural” from their products. Ice cream maker Ben & Jerry’s recently agreed to that request and will drop the “all natural” label from all its products, which contained alkalized cocoa, corn syrup, hydrogenated oil and other ingredients that are factory made.
Enter Only Natural. Onlynatural.com aims to provide clear, accurate information about natural foods and supplements. The sites articles get specific about the chemistry of various foods and supplements and discuss how they benefit health. They also discuss the processing of these products and help consumers clearly understand the processing of a variety of health remedies and supplements. Thus, Onlynatural.com seeks to become the leading trusted health resource for understanding natural foods, supplements, and health remedies.
For more information on Only Natural, please go to: http://www.onlynatural.com.